Assume all input is malicious. Use an "accept known good" input validation strategy, i.e., use a list of acceptable inputs that strictly conform to specifications. Reject any input that does not strictly conform to specifications, or transform it into something that does.
When performing input validation, consider all potentially relevant properties, including length, type of input, the full range of acceptable values, missing or extra inputs, syntax, consistency across related fields, and conformance to business rules. As an example of business rule logic, "boat" may be syntactically valid because it only contains alphanumeric characters, but it is not valid if the input is only expected to contain colors such as "red" or "blue."
Do not rely exclusively on looking for malicious or malformed inputs. This is likely to miss at least one undesirable input, especially if the code's environment changes. This can give attackers enough room to bypass the intended validation. However, denylists can be useful for detecting potential attacks or determining which inputs are so malformed that they should be rejected outright.
When dynamically constructing web pages, use stringent allowlists that limit the character set based on the expected value of the parameter in the request. All input should be validated and cleansed, not just parameters that the user is supposed to specify, but all data in the request, including hidden fields, cookies, headers, the URL itself, and so forth. A common mistake that leads to continuing XSS vulnerabilities is to validate only fields that are expected to be redisplayed by the site. It is common to see data from the request that is reflected by the application server or the application that the development team did not anticipate. Also, a field that is not currently reflected may be used by a future developer. Therefore, validating ALL parts of the HTTP request is recommended.
Note that proper output encoding, escaping, and quoting is the most effective solution for preventing XSS, although input validation may provide some defense-in-depth. This is because it effectively limits what will appear in output. Input validation will not always prevent XSS, especially if you are required to support free-form text fields that could contain arbitrary characters. For example, in a chat application, the heart emoticon ("<3") would likely pass the validation step, since it is commonly used. However, it cannot be directly inserted into the web page because it contains the "<" character, which would need to be escaped or otherwise handled. In this case, stripping the "<" might reduce the risk of XSS, but it would produce incorrect behavior because the emoticon would not be recorded. This might seem to be a minor inconvenience, but it would be more important in a mathematical forum that wants to represent inequalities.